Ecosystem Graphic
The Ecosystem graphic was created to address the challenge of visually representing the industries we serve. This project provided an opportunity to establish a cohesive illustration style for future use while also exploring the concept of modular graphics to enhance the company’s visual communication strategy.
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Identify the key problem and how to solve it
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Concept creative solutions to that problem
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Collaborate with industry experts to gain feedback on concepts
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Hire and art direct creation of illustrations
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Create assets and share with the company to use
The Initial Process
Sorting through previous ecosystem designs and collaborating with team members to determine what should or shouldn’t be included was a weeks-long process. My initial sketches focused on basic layouts, drawing inspiration from similar production ecosystems found across the web. This groundwork laid the foundation for a more refined and purposeful design.
Status Loop Video
To establish the ecosystem as a recognizable part of our brand’s illustrative style, I integrated it into a video about industry processes. Collaborating with a freelance motion artist we developed looping graphics and animations that brought the ecosystem to life. The final video was featured in social media campaigns and other marketing efforts, successfully showcasing the style’s versatility and impact.
More of My Stuff
Art Direction and Feedback
After developing the initial concept and style, I collaborated with a skilled isometric illustrator to refine and evolve the design. We worked closely, meeting weekly to review progress and incorporate feedback from industry experts. This iterative process ensured the final graphic was both visually compelling and technically accurate.
